Brought to you by the BC Foodservice Expo http://www.crfa.ca/ and Restaurant Marketing Pro http://restaurantmarketingpro.ca/

Mike Cordoba, CEO of RAMMP Hospitality Brands Inc, shares his wisdom on branding. 5 steps to create a successful brand: Knows Idea Strategy Monitors Evolves “Great brands always don’t rely on what they did in the past, they rely on anticipating what might happen in the future”

Mike Cordoba, CEO of Empresario Capital Partners, shares his expertise on corporate culture. 5 Steps to create a great corporate culture: DNA Vision Social Responsibility Flexibility Mission & Vision “Great corporate culture distinguishes great businesses from good businesses to poor businesses”