How to Rebrand Your Franchise

Published on: March 17, 2015

From Mike Cordoba, founding partner, Empresario Capital. Established brands have the benefit of a tried-and-tested formula, but as market needs and consumer demands change, brands, no matter how beloved, need to respond with flexibility. In 2010, RAMMP Hospitality Brands Inc acquired MR MIKES and re-branded as MR MIKES SteakhouseCasual. With a 50-year-plus history, MR MIKES …

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Robin Chakrabarti: Back to His Roots

Published on: October 1, 2014

Much like Mike Cordoba, Robin Chakrabarti has an extensive past in the restaurant franchise industry. “We saw that we could add our expertise by re-engaging the brand with its original customers” -Robin Chakrabarti. Read more about Chakrabarti and the team’s influence on the revamp of Mr. Mikes, here.

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Beefing Up a Brand

Published on: September 8, 2014

Did you know Mike Cordoba began his franchising expertise in eyewear? His years of experience are shown in the revamp of Mr. Mikes, reworking its original structure to the SteakhouseCasual we know today. Learn more about the rebranding story, here.

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