Marketing
How to Rebrand Your Franchise
Published on: March 17, 2015
From Mike Cordoba, founding partner, Empresario Capital. Established brands have the benefit of a tried-and-tested formula, but as market needs and consumer demands change, brands, no matter how beloved, need to respond with flexibility. In 2010, RAMMP Hospitality Brands Inc acquired MR MIKES and re-branded as MR MIKES SteakhouseCasual. With a 50-year-plus history, MR MIKES …
Read MoreRick Villalpando: Brands
Published on: July 10, 2012
Rick Villalpando, Vice President of Business Development at RAMMP Hospitality shares with us his expertise on RAMMP Hospitality brands. “The people at RAMMP have a tremendous amount of expertise. It’s a great place to work!”
Read MoreMike Cordoba – Branding
Published on: February 20, 2012
Mike Cordoba, CEO of RAMMP Hospitality Brands Inc, shares his wisdom on branding. 5 steps to create a successful brand: Knows Idea Strategy Monitors Evolves “Great brands always don’t rely on what they did in the past, they rely on anticipating what might happen in the future”
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