rebranding
Franchising USA-Rebranding, Really: How to Take Your New Brand From Concept to Execution
Published on: December 28, 2015
Al Cave dives into the rebranding of Mr. Mikes by him and his team at RAMMP Hospitality Brands. Find rebranding guides from the Franchising USA piece, here.
Read MoreRAMMP Revamps Mr. Mikes
Published on: February 1, 2015
Mr. Mikes, the brand that won the west, revamps under RAMMP Hospitality Brands. The RAMMP team was able to harness the changing consumers preferences towards mid-scale, casual chains to create the new Mr. Mikes SteakhouseCasual. See more to the story, here.
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