Social media is rapidly becoming one of the most important tools used in digital marketing. It’s a cost-effective and effective way to engage with millions of people every single day. So, why not use a social media strategy to help promote your franchise?
Marketing for franchises can prove to be a difficult task with many unique challenges, especially if you don’t know much about social media. Don’t worry – we’re here to help! There are several tips and tricks that can help you make your franchise stand out amongst the rest. Below are seven tips on how to effectively use social media to market your franchise.
1. Know and understand your audience and what works for them.
In marketing, knowing your audience is extremely crucial. This probably isn’t news to you! However, when it comes to social media marketing, it is just as crucial. Different methods work for different audiences. So, it is important for you to know and understand your audience and what works for them.
It is also important to note that each platform has different intentions with audiences. For example, Twitter is more of an engaging platform; whereas, LinkedIn has more professional intentions.
2. Find your purpose.
It’s really important to find out your purpose for using social media when marketing your franchise. Do you want more people to visit your local franchise? Do you want people to become aware of your deals? Do you want people to keep up with latest news regarding your franchise? These are all major motivations that franchisors have when wanting to market their franchise. So, it’s important for you to be aware of what you want to get out of this digital marketing strategy.
3. Find your voice.
In order to be unique and really reach your desired audience, it’s important to have your own voice. So many companies and franchises use social media to engage with their audiences, so you’ll need to make sure you stand out amongst the rest of the franchise pool. To find your unique voice, it may be a good idea to evaluate your brand as a whole. What are some of your key characteristics or values? What is your brand personality? What is your culture? These are important questions to ask yourself and your team in order to figure out what voice fits your brand.
4. Be consistent.
Consistency is key when it comes to your social media presence. You want people to recognize your posts and personality when scrolling through their feeds. Maintaining this consistency includes your content, voice, posting, and aesthetics. Your profiles should follow a certain theme. This technique will develop brand trust and will allow you to cultivate more loyal customers.
5. Be relevant.
In general, it is crucial that your posts are relevant and timely. This allows you to build a connection with your audience and really grasp their attention.
It is also really important to be aware of trends and making sure you participate correctly. For example, before using a hashtag in one of your posts, make sure you do your research. What is the situation that surrounds this hashtag? What is the purpose? How are people currently using it? These are important questions to ask when researching hashtags before using them.
6. Automate your posts.
Timing is everything when it comes to social media posting. That’s why a social post automating service will be your best friend! This will make your work more efficient and also allow you to post the right content at the right times. Check out this article by Sprout Social to learn the best times to post on social media. Some social media automated services include:
7. Join forces with other franchisees.
Your fellow franchisees are on your team – so, why not use them as a resource? It’s a great idea to join forces with franchisees and see what they’re doing with their social media. You guys can bounce ideas off each other and come up with creative ways to reach your targeted audiences.
We hope these tips and tricks will help you in marketing your franchise! We wish you the best of luck!