Franchising USA-Rebranding, Really: How to Take Your New Brand From Concept to Execution

Published on: December 28, 2015

Al Cave dives into the rebranding of Mr. Mikes by him and his team at RAMMP Hospitality Brands. Find rebranding guides from the Franchising USA piece, here.

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RAMMP Revamps Mr. Mikes

Published on: February 1, 2015

Mr. Mikes, the brand that won the west, revamps under RAMMP Hospitality Brands. The RAMMP team was able to harness the changing consumers preferences towards mid-scale, casual chains to create the new Mr. Mikes SteakhouseCasual. See more to the story, here.

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